Personal Branding in the Digital Age

This course is designed for anyone looking to establish or refine their personal brand in a competitive digital landscape. It is ideal for students, job seekers, entrepreneurs, and freelancers who want to create a consistent and recognisable personal brand that aligns with their career goals. Individuals looking to stand out in their industry, whether through social media, personal websites, or professional platforms like LinkedIn, will benefit from the strategies discussed in this course. Additionally, those involved in creative fields or public-facing roles, such as marketers, designers, or influencers, will find this course particularly valuable.

• Define and articulate a unique personal brand identity that reflects their professional goals and values.

• Ensure consistent messaging and visual elements across all digital platforms, from LinkedIn to personal websites.

• Understand the core elements of visual branding, including colour schemes, typography, and logo design.

• Build a cohesive online presence that positions them as a leader in their industry.

• Effectively communicate their brand's value proposition in professional and networking settings.

• Brand Identity Development: How to craft a personal brand statement and define your unique value proposition.

• Visual Branding Basics: The importance of consistent colours, typography, and logo design in creating a recognisable brand.

• Messaging Consistency: Strategies to maintain a consistent voice, tone, and image across multiple platforms.

• Personal Branding Tools: An overview of digital tools and platforms to enhance your brand's visibility.

• Evaluating Your Brand: Methods for reviewing and refining your personal brand over time to stay relevant.

Our courses typically run between 1 to 2 hours and are conducted virtually online. This duration is designed to deliver impactful content while keeping participants engaged and focused. We include a range of interactive activities such as quizzes, polls, videos, and Q&A sessions to make the learning experience dynamic and engaging.

The 1 to 2-hour format allows for deep dives into topics without overwhelming attendees, ensuring they can actively participate and absorb the material. For most courses, this timeframe is ideal for virtual learning, offering enough time to cover the key objectives while maintaining attention and energy levels.

For clients with specific training needs, we also offer bespoke courses that can be customised to extend beyond the standard duration. If you require more extensive training, you can book multiple courses that span 8 to 12 hours across a week or longer. This flexible approach ensures that the training is comprehensive without sacrificing quality or engagement, allowing teams to build knowledge over time.

• Your Digital Footprint and Online Identity

• Social Media Etiquette for Professionals

• Data Privacy in the Workplace Course